Five tools, one story nobody could tell.
VeloCloud's marketing stack had grown organically over five years into five separate platforms: one for email, one for paid, one for events, one for the website, and one for attribution that never quite agreed with the other four. No single person could answer a simple question — which campaigns were actually driving pipeline — with confidence.
Marcus Ito, VeloCloud's VP of Marketing, didn't want another point tool. He wanted one system that could plan, execute, and report on campaigns across every channel without five different logins and five different versions of the truth.
