Compliant marketing that actually converts.
MedCore Health runs a network of outpatient clinics across the Midwest. Their marketing team had real demand to capture, but every campaign idea ran into the same wall: HIPAA constraints made most of the standard retargeting and personalization playbooks unusable out of the box.
The result was generic, one-size-fits-all messaging that converted poorly and cost more per patient acquired every quarter. Dr. Owen Whitfield, MedCore's Chief Medical Officer, wanted a system that could personalize the patient journey without ever putting protected health information at risk.
